If you’re looking to get started in web marketing, or if you want to improve your skills, these books can help.
The Art of SEO by Eric Enge & Stephan Spencer.
SEO (short for “search engine optimization”) is a must for all websites. If you’re not familiar with SEO, it’s the process of making your website easy to find by search engines. That means creating content that people want to read and creating links that take people directly to your website or blog post.
It’s not about tricking people into clicking on your links; it’s about creating content that will make them want more!
Don’t Make Me Think by Steve Krug.
This book is a must-read for anyone who designs or builds websites, or who wants to improve the user experience of their current site. Don’t Make Me Think is one of the most well-known books on web usability and design, and it’s been around since 2000. The title comes from the fact that users shouldn’t have to think about how they use your website; if you want them to take action, then everything should be clear and logical so that they don’t need instructions on how everything works.
The book covers topics like:
- How to design for the web (rather than print)
- Common usability mistakes (like using too many words)
- How usability relates with SEO
Conversion Optimization by Ann Handley.
What is conversion optimization?
Conversion optimization is the process of improving your website’s ability to convert visitors into customers. It involves using analytics data to determine what is working and what isn’t on your site, then making changes based on those insights. In other words, it’s about getting more people who come to your website actually do what they came there for: buy something from you or sign up for something (like an email list).
Why should I use conversion optimization?
It’s simple: because it works! Conversion rate optimization (CRO) has been proven time and again as one of the most effective ways for companies big and small alike to increase revenue by boosting sales conversions online–and all without breaking their budget in doing so! Conversion Rate Optimization at its core is simply about understanding how users interact with websites so that we can change our approach accordingly in order to achieve better results from every visitor who comes through our doors.”
Hooked by Nir Eyal.
Hooked is a book about how to create habit-forming products. It’s about how to make users addicted to your product. It’s about how to create a product that people can’t help but use, even if they don’t really want it in the first place.
This book teaches you everything you need to know about building addictive apps and websites using psychology principles like trigger, action and reward loops; variable rewards theory; social validation theory; compulsion loop theory (and more).
101 Ways to Market Your Business on the Internet by Peter Hines, Dana Anderson and Susanne Venistein.
- This book is a great resource for small business owners.
- The authors have a lot of experience helping small businesses, so they know what’s important and how to get results.
- The book is organized into 101 chapters, each one short and to the point so you can finish it in 1 day or less! Some of the key points from this book include: search engine optimization (SEO) is one of the most important things for your marketing strategy; you need to make sure your website is user friendly so people can find it easily; social media should be part of any Web marketing plan because it’s an excellent way to connect with customers online
These books will help you improve your web marketing skills
If you want to improve your web marketing skills, then these books are for you.
These books are the best books for web marketing. They will help you improve your business skills and knowledge of web marketing principles.
The authors of these books are experts in their field and have helped many people by sharing their experience and knowledge with others through these books.